The International Cricket Council (ICC) plays a vital role in developing and promoting cricket worldwide. The ICC’s new distribution model aims to bolster the success of global cricket events. By allocating resources to the promotion, organization, and execution of marquee tournaments such as the ICC Cricket World Cup and ICC T20 World Cup, the model strives to maximize the global exposure of the sport. This increased visibility can attract new audiences, boost commercial interest, and ultimately generate more revenue, which can be reinvested into the growth of cricket worldwide.
The ICC’s new distribution model represents a significant step towards creating a more balanced, inclusive, and sustainable future for cricket. By fostering equitable revenue distribution, rewarding performance, investing in development programs and infrastructure, and promoting global events, the model aims to enhance the sport’s reach and competitiveness.
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